Running a small or medium-sized business comes with its fair share of challenges, especially when it comes to marketing. This blog shares practical marketing tips designed to boost SME growth strategies, improve lead generation, and deepen customer engagement.

Below is a structured way to craft an Ideal Customer Profile (ICP) that goes beyond surface-level demographics like job titles and really gets into who your best-fit customers are and why:

“Shared dashboards” refers to the platforms where teams (or stakeholders) can view consolidated metrics across tools, with drill-downs, alerts, and shared views. These are often called Business Intelligence (BI) or dashboarding platforms.

Discover what we think are leading / interesting options, and what makes them stand out:

When choosing CRMs and marketing-automation platforms, there is no single “best” tool for every company — it depends heavily on your business model, team size, technical capacity, and integration needs.

However, I will walk you through what to look for, what trade-offs matter, and which tools stand out in 2025 (or are strong contenders).

Here’s a structured breakdown:

Aligning sales and marketing isn’t just a nice-to-have; it’s a necessity. When these two departments work seamlessly together, businesses can achieve remarkable results.

But what does alignment truly mean?

It’s all about moving from siloed efforts to a unified front, ensuring that every move made in sales is complemented by a strategic marketing push. Imagine the power of having both teams not just on the same page, but also writing the same story!

Are we really marketing to the right people? Or just the highest positions in the company?

Marketing strategies often focus on the top brass, targeting the key decision-makers in the corner offices. But are we truly hitting the marketing bullseye? Or merely assuming that those at the highest rungs of the organisational chart hold the purse strings?

While it’s tempting to court the decision-makers with impressive titles, it’s just as crucial, if not more so, to connect with those who actually influence purchasing decisions. This involves diving deeper into the company’s layers, engaging with a broader audience, and looking beyond the shiny allure of high title bias. We delve into strategies that help target the right audience and ensure your marketing efforts are truly effective.