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How to Create a B2B Marketing Campaign Brief That Drives Results [+ FREE Download]

How to Create a B2B Marketing Campaign Brief That Drives Results [+ FREE Download].

A marketing campaign brief ensures that everyone understands what’s involved and expected.

Creating a successful B2B marketing campaign starts with a well-thought-out brief. Just like an architect wouldn’t start building a house without a blueprint, a marketing team shouldn’t dive into a campaign without a detailed guide. A marketing campaign brief ensures that everyone involved understands the objectives, target audience, messaging, and key metrics for success.

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How to Prove the Value of Marketing

Successful Marketing Measurement (And What We Can Do to Demonstrate the Value of Marketing)

Is it all fluffy unicorns and rainbows or does it really bring in money?

Successful Marketing Measurement (And What We Can Do to Demonstrate the Value of Marketing)

Let me start by saying this: I’ve seen some serious marketing blunders. I’ve worked with businesses so tight on their budget they squeaked when they walked, and others who spent money like confetti at a wedding—completely missing their target. Now, having made it through countless campaigns (some legendary, others cringe-worthy), one thing I’ve learned is this: Marketing measurement is not just a nice-to-have; it’s a survival tool.

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Marketing processes for serious gains in your business

In today’s competitive business landscape, merely having a great product or service is no longer enough. Success hinges on an effective marketing strategy that can drive substantial growth and outpace competitors. A structured marketing process is essential for achieving serious gains in your business. This article explores key marketing processes that your business should implement to maximise its growth potential.

In today’s competitive business landscape, merely having a great product or service is no longer enough. Success hinges on an effective marketing strategy that can drive substantial growth and outpace competitors. A structured marketing process is essential for achieving serious gains in your business. 

This article explores key marketing processes that your business should implement to maximise its growth potential.

Just how difficult can marketing be?

From creating a new page on your site promoting the product or service, supporting graphics, data capture forms, downloads, copywriting, thank you pages, appropriate software, email confirmation, automated messages, email marketing and social media to tracking analytics and clicks and opens, we explore the essential foundations you need to put in place before you start any promotion. 

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Should you cut your marketing costs?

Should you cut your marketing costs?

It is universally accepted that cashflow will change, up and down, and outgoings will fluctuate. As a business owner, consultant, director or manager it is how we respond to this change as to how that cashflow performs.

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