Content Creation Services
You know your business inside out. What you don’t have is the time to turn that knowledge into blogs, guides and web pages that bring the right people to your door. That’s where I come in.
I’m Michelle Roberts, a CIM-qualified marketer with 20+ years’ experience. I write strategic content for small and medium-sized businesses across Plymouth, Exeter, Torbay, Bristol and London, content built around what your customers are actually searching for.
Every piece of content starts with a question: “What does your customer need to know before they pick up the phone or drop you an email?”
Then I create the content that answers it, in the format your audience prefers.
Your customers research before they call.
Whether they’re a Plymouth homeowner or a London finance director, they read, compare and shortlist online first.
If your website doesn’t answer their questions, a competitor’s will.
Everyone can produce content now. Few get results from it. AI tools mean the internet is flooded with generic copy and imagery. Industry research for 2026 suggests nearly every B2B marketer uses AI, yet only around 1 in 8 say they exceeded their content goals. (CMI 2026)
The difference is strategy and genuine expertise: content that sounds like you, and understands your market.
Local knowledge wins local searches. A Torbay hospitality business faces a seasonal market. An Exeter law firm competes on trust. A Bristol tech start-up needs to explain complex products simply. I write for each of those realities, not a generic template.
London businesses get a senior, CIM-qualified marketer working directly on their account, no account managers, no junior handover, no agency mark-up. I work by video call and shared docs, so distance is never an issue.
Remember: A well-written guide or blog post can bring in enquiries for years. Paid ads stop the moment you stop paying.
Good content is measured by what it does for your business. Here’s what clients have seen:
“Michelle has served me well over the last two years in promoting my business. She is utterly dependable and professional.” Antony Fitton, Consultant Plastic Surgeon
“Michelle is that rare combination of creative talent and efficient professional. Her organisation means she is always able to hit deadlines and keep within budget.” Elise Gwyn, Wytch Wood Camping
Every content plan includes clear measures from day one: traffic, rankings, enquiries and engagement, tracked in GA4 and reported to you quarterly so that you can see exactly what your investment returns.
” In 1948, James Culliton, who coined the term “marketing mix,” likened marketers to bartenders. The job isn’t to pour a single perfect ingredient; it is to combine them into something stronger, more balanced, and far more interesting than any element on its own. The advantage is in the mix.”
Content Marketing Institute 2026
You brief me once, and I take it from there. No chasing, no micromanaging required; you approve the work, I handle the rest.
No. I’m based in the South West and work with SMEs across Devon, Cornwall, Bristol and Somerset, and with London businesses remotely. Most of the work happens by video call and email, wherever you are.
It depends on volume and format. Most clients choose a monthly retainer so content goes out consistently. See my digital marketing retainer packages, or ask for a quote for a one-off project.
SEO content typically starts gaining traction in 6–9 months and keeps building. Email and paid social content can drive enquiries much sooner.
Yes. A marketing audit shows where your content gaps are and what to prioritise first.
A light-touch marketing audit is a quick, high-level review of your brand and online presence.
A full marketing audit is a comprehensive, objective evaluation of your business's marketing environment, strategies, and performance.
Find out why you might need a full audit.