Marketing Retainer Glossary

• Strategic planning: developing an overall marketing strategy, setting goals, determining key performance indicators (KPIs) to track progress, and creating individual plans for different campaigns or channels.
  
  
• Content creation: creating blog posts or other types of content to promote products and services and offer value to you and your potential clients. This will improve website authority and position in search engine listings.
  
  
• Website maintenance and editing: weekly updates and maintenance, and sometimes web design or content updates as needed/requested by the client.
  
  
• Search engine optimisation (SEO): optimising the website and curating backlinks and guest posts to improve website authority and search engine rankings.
  
  
• Social media management: Creating business pages, creating content, managing accounts via Buffer or similar, and engaging with followers. Adding articles from the blog to LinkedIn.
  
  
• Email marketing: creating and sending newsletters and special campaigns to email subscribers/third parties.
  
  
• Paid advertising management: creating and managing paid advertising campaigns across various platforms such as Google, Facebook, and more.
  
  
• Sales funnel management: developing a strategy and funnel to nurture leads and grow your email subscribers.
  
  
• Analytics and reporting: monitoring, analysing, and reporting on marketing campaign performance through regular reports and making recommendations for continual improvement and growth.

Please note: Ad spend is not included in the retainers as it is paid directly to the advertising platform (i.e. Google, Facebook, etc). Marketing assets, images, printing or special projects are also not included in the marketing retainer.