Digital Marketing Retainer Packages

Many small businesses do not have the resources to hire an in-house marketing expert, let alone a whole marketing team. This is where the Digital Marketing Retainer Packages come into their own.

Digital marketing retainer packages are a sustainable, cost-effective solution for small and medium-sized businesses to access ongoing, cohesive marketing services without paying for each specialist, campaign, or project individually.

By providing you with ongoing marketing support and guidance from an expert, you can enjoy better outcomes for your business. 

Digital Marketing Retainer Packages – What are the benefits to you?

  • Fixed hours covering a variety of services
  • A ‘blended’ hourly rate – no confusing quotes
  • Flexible use of hours – hours can be banked/brought forward
  • One point of contact and implementer
  • One fixed monthly fee
  • Relax knowing your marketing is being taken care of by an expert 

NB. I advise that it will be 6-12 months before you see any long-term organic business growth.

Fully managed by me, the digital marketing retainer packages are perfect for small businesses wanting to drive enquiries and larger companies looking to outsource their marketing. 



8 hours per month (2hrs per week)

  • Website maintenance and editing
  • Search Engine Optimisation (SEO)
  • Blogs
  • Small social campaigns
  • Lightweight design/creative
  • Simple reporting



32 hours per month (8hrs per week)

  • Strategic marketing planning
  • Website maintenance and editing
  • UX (user experience)
  • Search Engine Optimisation (SEO)
  • Landing page creation with sales funnel
  • Content creation / Copywriting
  • Blogs
  • PR
  • Design/creative
  • Email marketing and automation
  • Social media awareness/growth
  • Paid social ads (Facebook, Instagram)
  • In-depth reporting

Marketing Retainer Glossary

  • Strategic planning: developing an overall marketing strategy, setting goals, determining key performance indicators (KPIs) to track progress, and creating individual plans for different campaigns or channels.

  • Content creation: creating blog posts or other types of content to promote products and services and offer value to you and your potential clients. This will improve website authority and position in search engine listings.

  • Website maintenance and editing: weekly updates and maintenance, and sometimes web design or content updates as needed/requested by the client.

  • Search engine optimisation (SEO): optimising the website and curating backlinks and guest posts to improve website authority and search engine rankings.

  • Social media management: Creating business pages, creating content, managing accounts via Buffer or similar, and engaging with followers. Adding articles from the blog to LinkedIn.

  • Email marketing: creating and sending newsletters and special campaigns to email subscribers/third parties.

  • Paid advertising management: creating and managing paid advertising campaigns across various platforms such as Google, Facebook, and more.

  • Sales funnel management: developing a strategy and funnel to nurture leads and grow your email subscribers.

  • Analytics and reporting: monitoring, analysing, and reporting on marketing campaign performance through regular reports and making recommendations for continual improvement and growth.

Please note: Ad spend is not included in the retainers as it is paid directly to the advertising platform (i.e. Google, Facebook, etc). Marketing assets, images, printing or special projects are also not included in the marketing retainer.

Invaluable Expertise 

Over the last 18 months, Michelle has played a pivotal role in supporting WEAF's marketing transformation project. The outcomes of this initiative have resulted in a tangible enhancement of the organization's membership base and its engagement with the Aerospace and Advanced Manufacturing sector that WEAF serves. Michelle's expertise has proven invaluable in fostering the growth of WEAF's value proposition. With a profound understanding of marketing, Michelle has brought strategic insights and practical skills to the project, contributing significantly to its success. Based on her exceptional contributions, we wholeheartedly recommend Michelle's services to any organization seeking expertise in marketing and strategic growth.
Colin Turner, WEAF
Colin Turner
CEO at West of England Aerospace & Advanced Engineering Forum
Websites, Marketing and Content in South Devon. Don’t let the challenges of modern marketing slow your business growth down. Claim your 2-hour marketing audit today!

Your 2-Hour Marketing Audit

What’s involved:

    • Identifying where you are now
    • Pinpointing where you’d like to be in 12 months
    • Identifying your challenges or what’s stopping you from getting there
    • Agreeing how you’re going to get there
    • Creating an action plan to help you reach your goals

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