Marketing Marketing processes for serious gains in your business In today’s competitive business landscape, merely having a great product or service is no longer enough. Success hinges on an effective marketing strategy that can drive substantial growth and outpace competitors. A structured marketing process is essential for achieving serious gains in your business. This article explores key marketing processes that your business should implement to maximise its growth potential. Just how difficult can marketing be?From creating a new page on your site promoting the product or service, supporting graphics, data capture forms, downloads, copywriting, thank you pages, appropriate software, email confirmation, automated messages, email marketing and social media to tracking analytics and clicks and opens, we explore the essential foundations you need to put in place before you start any promotion. Read More
Marketing Should you cut your marketing costs? It is universally accepted that cashflow will change, up and down, and outgoings will fluctuate. As a business owner, consultant, director or manager it is how we respond to this change as to how that cashflow performs. Read More
Content Creation Aligning Customer Intent with Your Marketing Content In the bustling realm of digital marketing, where content is king, understanding and catering to customer intent is paramount. Your content can be the beacon that guides potential customers to your doorstep, but only if it resonates with their needs, desires, and intentions. Read More
Content Creation 12 Effective Marketing Strategies to Promote Your Ebook Promoting an e-book requires a comprehensive marketing strategy. Download your 12-point checklist showing exactly what you need to create to promote your e-book. Read More
Marketing World Disability Day 2023 The International Day of Disabled Persons recognises visible (mine) and invisible (also mine) disabilities, to promote the importance of inclusion in life and the workplace. Read More
Content Creation Digital Marketing Marketing Does successful marketing go beyond simply selling a product or service? Marketing is about understanding your customer’s needs, wants, and desires, and tailoring your products or services to meet them in the most cost-effective way. Read More