If you run a small or medium-sized business in the Southwest — whether you’re based in Bristol, Exeter, Bath, Plymouth, or one of the region’s smaller market towns — you’ve probably faced this question more than once: where should our marketing budget actually go?
- Should you double down on social media?
- Invest in local SEO?
- Try paid ads?
- Sponsor the county show?
The honest answer is: it depends.
But the framework for figuring it out is the same regardless of your industry or budget size.
That’s what’s known as your marketing channel mix — and getting it right is one of the highest-leverage decisions an SME owner can make.