The Beauty of Backlinks

Backlinks are links to your website from other websites. They’re important because they can send traffic to your site and influence its organic visibility in search engines. That means they are vital in search engine optimisation (SEO).

The websites you get backlinks from share a “vote of confidence” with your website. If the linking source is not credible or trustworthy (e.g. you buy them), any connection with it will do you more harm than good.

Want to see your site’s backlinks?
Go to the “Links” report in Google Search Console.

Backlinks are important because they can send traffic to your website and influence its organic visibility in search engines.

Your main priority should be making sure the backlinks you get are white-hat links and have the following characteristics:

- Link with credible websites to ensure you stay in favour with the search engines.
- Links from relevant sources that are topic-related and valuable for the reader.
- Get a variety of high-quality, unique links.

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1. 1. Claim your Marketing Audit to discover if you could improve your marketing.
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